Facilitated Friction Prevention: Balancing Risk and Customer Experience

Evolving fraud schemes represent a growing threat to all businesses that leverage the digital world for customer acquisition and engagement. Identity authentication and verification throughout the customer lifecycle is commonly understood and accepted, but the framework that most efficiently balances security with a seamless user experience is business specific.

Product owners, leaders, and innovators with an interest in creating a safe and seamless user experience are left with a fundamental question, “How do we balance managing risk with ensuring an exceptional customer experience?”. Join Michael Lappin, Telesign's Senior Director of Solutions Engineering, and other prominent executives in security for an interactive roundtable that will explore some of the most fundamental topics in fraud prevention today, including:

1. Preparing for emerging and prominent fraud schemes: what they are and how they impact your organization. Walk away with prevention strategies for International Revenue Share Fraud (IRSF), synthetic identity fraud, account takeovers, fake users, bots, and more.

2. Understanding multifactor authentication (MFA): strengths, shortcomings, and opportunities with today’s most popular security frameworks

3. Defining the right balance between security and a seamless user experience with scalable methodologies to distinguish safe users from fake users