Tue, Sep 21|
CMO Roundtable Discussion
Join us as we shine a spotlight on how to capture the right data to identify loyal customers, and to engage them effectively and build stronger loyalty programs.
Time & Location
Sep 21, 2021, 1:15 PM – 2:00 PM
About The Event
Join us as we shine a spotlight on the most innovative digital experiences our customers and partners have developed - all powered by cloud and open source technology. Hear Digital leaders share their insights and strategies on the future of digital experiences and customer interactions. We will discuss:
- How mission-critical is your online presence?
- Can you share a bit about your digital strategy and any changes you have made surrounding the current pandemic?
- What are some of the KPIs that you look at regularly to understand if your digital strategy is working?
- We know that COVID-19 has fast-tracked digital transformation in many companies while others may be looking for a starting point. Where should brands start when it comes to evolving an outdated digital ecosystem?
- What are some of the most common mistakes you see when a brand goes through a digital transformation? What are the keys to avoiding those mistakes?
- What trends do you see for consumer digital behavior in the second half of 2020 and beyond? Are any of these changes here to stay?
- Who is making the most of the new reality thus far that we can learn from?
- What are some lessons you’ve learned during this time that will impact your digital strategy moving forward?