CMO Toronto Executive Dinner

Go Beyond Ads: Diversifying the Way You Acquire and Retarget Customers

If you want your brand to succeed in the modern market, you can no longer rely purely on digital advertising. Not only are CPCs rapidly rising, but Apple’s iOS 14.5 privacy updates and the end of third-party cookies mean that you’re losing access to a lot of customer and behavioral data

Learn how your marketing team can branch out from paid advertising and tap into other channels that are just as effective (and more cost-efficient!) at acquiring and retargeting customers online. 

• How to use predictive analytics to target high-value and high-intent customers and optimize your ad spend and ROAS
• New ways to retarget your customers through highly targeted emails and SMS
• How Bloomreach Engagement’s built-in CDP can help you capture valuable zero- and first-party data for truly personalized marketing campaigns